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TU-18.4 Data Details

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TU-18.4 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing at point of purchase (convenience store, supermarket, or gas station)

About the Data

Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.

Data Source: 
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion (CDC/NCCDPHP)
Changed Since the Healthy People 2020 Launch: 
Yes
Measure: 
percent
Baseline (Year): 
85.7 (2009)
Target: 
77.1
Target-Setting Method: 
10 percent improvement
Numerator: 

Number of students in grades 6 through 12 exposed to point of purchase tobacco marketing

Denominator: 

Number of students in grades 6 through 12 who go to convenience stores, supermarkets, or gas stations

Comparable Healthy People 2010 Objective: 
Not applicable
Questions Used to Obtain the National Baseline Data: 

    From the 2009 National Youth Tobacco Survey:

    [NUMERATOR:]

    When you go to a convenience store, super market, or gas station, how often do you see ads for cigarettes and other tobacco products or items that have tobacco company names or pictures on them?

    1. I never go to a convenience store, supermarket, or gas station.
    2. All of the time
    3. Most of the time
    4. Some of the time
    5. Hardly ever
    6. Never
Data Collection Frequency: 
Biennial
Methodology Notes: 

    Students are considered to be exposed to tobacco marketing if they answer ‘all of the time,’ ‘most of the time’ or ‘some of the time’ or to the survey question. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.

Revision History

Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.

Description of Changes Since the Healthy People 2020 Launch: 
This objective was moved from developmental to measurable in 2013. The objective text was revised from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion at point of purchase (convenience store, supermarket, or gas station)" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing at point of purchase (convenience store, supermarket, or gas station)" at the same time.