TU-18.3 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in movies and television
About the Data
Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.
Number of students in grades 6 through 12 exposed to movie and television tobacco marketing
Number of students in grades 6 through 12 who watch television or go to the movies
From the 2009 National Youth Tobacco Survey:
When you watch TV or go to the movies, how often do you see actors using tobacco?
- I don’t watch TV or go to the movie
- Most of the time
- Some of the time
- Hardly ever
Students are considered to be exposed to movie and television tobacco marketing if they answered ‘most of the time’ or ‘some of the time’ to the questions above. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.
Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.