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TU-18.3 Data Details

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TU-18.3 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in movies and television

About the Data

Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.

Data Source: 
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion (CDC/NCCDPHP)
Changed Since the Healthy People 2020 Launch: 
Yes
Measure: 
percent
Baseline (Year): 
77.6 (2009)
Target: 
69.8
Target-Setting Method: 
10 percent improvement
Numerator: 

Number of students in grades 6 through 12 exposed to movie and television tobacco marketing

Denominator: 

Number of students in grades 6 through 12 who watch television or go to the movies

Comparable Healthy People 2010 Objective: 
Not applicable
Questions Used to Obtain the National Baseline Data: 

    From the 2009 National Youth Tobacco Survey:

    [NUMERATOR:]

    When you watch TV or go to the movies, how often do you see actors using tobacco?

    1. I don’t watch TV or go to the movie
    2. Most of the time
    3. Some of the time
    4. Hardly ever
    5. Never
Data Collection Frequency: 
Biennial
Methodology Notes: 

    Students are considered to be exposed to movie and television tobacco marketing if they answered ‘most of the time’ or ‘some of the time’ to the questions above. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.

Revision History

Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.

Description of Changes Since the Healthy People 2020 Launch: 
This objective was moved from developmental to measurable in 2013. The objective title was revised from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion in movies" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in movies and television" at the same time.