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TU-18.2 Data Details

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TU-18.2 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in magazines and newspapers

About the Data

Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.

Data Source: 
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion (CDC/NCCDPHP)
Changed Since the Healthy People 2020 Launch: 
Yes
Measure: 
percent
Baseline (Year): 
48.6 (2009)
Target: 
19.3
Target-Setting Method: 
Projection/trend analysis
Target-Setting Method Justification: 
Projected adolescent exposure to tobacco advertising and promotions in magazines and newspapers through 2020, based on 2000, 2002, 2004, 2006, and 2009 data.
Numerator: 

Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco marketing

Denominator: 

Number of students in grades 6 through 12 who read newspapers and magazines

Comparable Healthy People 2010 Objective: 
Retained from HP2010 objective
Questions Used to Obtain the National Baseline Data: 

    From the 2009 National Youth Tobacco Survey:

    [NUMERATOR:]

    When you read newspapers or magazines, how often do you see ads or promotions for cigarettes and other tobacco products?

    1. I don't read newspapers or magazines
    2. All of the time
    3. Most of the time
    4. Some of the time
    5. Hardly ever
    6. Never
Data Collection Frequency: 
Biennial
Methodology Notes: 

    Students are considered to be exposed to tobacco advertisements and promotions if they answer 'all of the time', 'most of the time', or 'some of the time' to the question listed. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.

Target Calculation Methods: 
Based on linear regression of data points from year 2000-2009 projected to year 2019.
Changes Between HP2010 and HP2020: 
In the year 2000 (Healthy People 2010 baseline year) the question asked did not include "all of the time" as an answer category while subsequent survey years did include the "all of the time" answer category for the question used for this measure.

Revision History

Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.

Description of Changes Since the Healthy People 2020 Launch: 
In 2013, the objective text was changed from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion in magazines and newspapers" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in magazines and newspapers," and the numerator was chanced from "Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco advertising and promotion" to "Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco marketing."