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TU-18.1 Data Details

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TU-18.1 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing on the Internet

About the Data

Description of the data source, numerator, denominator, survey questions, and other relevant details about the national estimate.

Data Source: 
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion (CDC/NCCDPHP)
Changed Since the Healthy People 2020 Launch: 
Yes
Measure: 
percent
Baseline (Year): 
36.8 (2009)
Target: 
33.1
Target-Setting Method: 
10 percent improvement
Numerator: 

Number of students in grades 6 through 12 exposed to Internet tobacco marketing

Denominator: 

Number of students in grades 6 through 12 who use the internet

Comparable Healthy People 2010 Objective: 
Retained from HP2010 objective
Questions Used to Obtain the National Baseline Data: 

    From the 2009 National Youth Tobacco Survey:

    [NUMERATOR:]

    When you are searching the Internet, how often do you see ads for cigarettes and other tobacco products?

    1. I don't search the Internet
    2. Most of the time
    3. Some of the time
    4. Hardly ever
    5. Never

    From the 2011 National Youth Tobacco Survey:

    [NUMERATOR:]

    When you are using the Internet, how often do you see ads for tobacco products?

    1. I do not use the Internet
    2. Never
    3. Rarely
    4. Sometimes
    5. Most of the time
    6. Always
Data Collection Frequency: 
Biennial
Methodology Notes: 

    Students are considered to be exposed to Internet tobacco advertising if they answered 'most of the time' or 'some of the time' to the Numerator question.

    The question wording 2011 was slightly different from that used 2009. In 2011, the answer category 'always' was also included as exposed.

Changes Between HP2010 and HP2020: 
In the year 2000 (Healthy People 2010 baseline) the question asked "when you are searching the Internet on a computer." The question text changed in 2002 to "when you are using the Internet" to account for different methods of Internet access. Also, the answer categories available for this question are sometimes different: "all of the time" was an option in 2002 but not in other data years; "always" was an option in 2011 but not in other data years.

Revision History

Any change to the objective text, baseline, target, target-setting method or data source since the Healthy People 2020 launch.

Description of Changes Since the Healthy People 2020 Launch: 
The objective text was changed in 2013 from "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion on the Internet" to "Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing on the Internet," and the numerator was changed in 2013 from "Number of students in grades 6 through 12 exposed to Internet tobacco advertising and promotion" to "Number of students in grades 6 through 12 exposed to Internet tobacco marketing."