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Evidence-Based Resource Summary

Strength of Evidence: 
4 out of 4
4 out of 4
Year Published: 

Tobacco Packaging Design for Reducing Tobacco Use

Description of Resource: 
Tobacco use is the largest single preventable cause of death and disease worldwide. Standardized tobacco packaging is an intervention intended to reduce the promotional appeal of packs. It can be defined as packaging with a uniform color (and in some cases a uniform shape and size), with no logos or branding apart from health warnings and other government-mandated information, and the brand name in a prescribed uniform font, color, and size. This Cochrane review aimed to assess the effect of standardized tobacco packaging on tobacco use uptake, cessation, and reduction. The systematic review identified 5 studies. The most consistent finding was that standardized packaging reduced how appealing people found the packs compared with branded packs. No studies reported the number of people who quit using tobacco, the number of people who started using tobacco, or the number of people who returned to using tobacco after quitting.

Evidence-Based Resource Details

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Developed By: 
Cochrane Library
Developer Type: 
Non-Federal Government
Healthy People 2020 Topic Area(s): 
Tobacco Use
Healthy People 2020 Objectives: 
Resource Type: 
Systematic Review
McNeill A, Gravely S, Hitchman SC, Bauld L, Hammond D, Hartmann-Boyce J. Tobacco packaging design for reducing tobacco use. Cochrane Database of Systematic Reviews 2017, Issue 4. Art. No.: CD011244. doi: 10.1002/14651858.CD011244.pub2. Available from: