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Evidence-Based Resource Summary

Strength of Evidence: 
3 out of 4
3 out of 4
Year Published: 
2008

The Role of the Media in Promoting and Reducing Tobacco Use

Description of Resource: 
The National Cancer Institute presents this 19th monograph in the Tobacco Control Monograph Series, The Role of the Media in Promoting and Reducing Tobacco Use. Monograph 19 provides a critical, scientific review and synthesis of the current evidence regarding the power of the media, both to encourage and to discourage tobacco use. It is the most current and comprehensive summary of the scientific literature on media communication in tobacco promotion and tobacco control. Research included in the review comes from the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health. All are vital to understanding how exposure to the media influences tobacco use.

Evidence-Based Resource Details

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Developed By: 
NIH/NCI
Developer Type: 
Federal Government
Healthy People 2020 Topic Area(s): 
Tobacco Use
Healthy People 2020 Objectives: 
Resource Type: 
Non-Systematic Review
Expert Opinion
Citation: 
National Cancer Institute. The Role of the Media in Promoting and Reducing Tobacco Use [Internet]. Tobacco Control Monograph No. 19. Bethesda (MD): U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute; 2008 Jun [cited 2013 Jan 17]. NIH Publication no. 07-6242. Available from: http://cancercontrol.cancer.gov/tcrb/monographs/19/m19_complete.pdf