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Evidence-Based Resource Summary

Strength of Evidence: 
4 out of 4
4 out of 4
Year Published: 

Reducing Tobacco Use Initiation: Mass Media Campaigns When Combined with Other Interventions—Preventive Services: What Works to Promote Health? (Community Guide Recommendation)

Description of Resource: 
Mass media campaigns are recommended based on strong evidence of their effectiveness in reducing tobacco use among adolescents when implemented in combination with tobacco price increases, school-based education, and other community education programs. Mass media campaigns intended to reduce tobacco initiation use brief, recurring messages to inform and motivate individuals to remain tobacco free; campaigns may be combined with other interventions.

Evidence-Based Resource Details

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Developed By: 
Community Preventive Services Task Force
Developer Type: 
Federal Government
Healthy People 2020 Topic Area(s): 
Educational and Community-Based Programs
Healthy People 2020 Objectives: 
Resource Type: 
Systematic Review
Task Force on Community Preventive Services, Zaza S, Briss PA, Harris KW, editors. The Guide to Community Preventive Services What Works to Promote Health? Atlanta (GA): Oxford University Press; 2005. Zaza S, Briss PA, Harris KW. Part 1, Chapter 1, Tobacco [chapter on Internet]; [cited 2013 Mar 21]; p. 3-79. Available from: