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Evidence-Based Resource Summary

Strength of Evidence: 
4 out of 4
4 out of 4
Year Published: 
2002

Motor Vehicle Injury – Alcohol-Impaired Driving: Mass Media Campaigns

Description of Resource: 
The Community Preventive Services Task Force recommends mass media campaigns to reduce alcohol-impaired driving based on strong evidence of their effectiveness under certain conditions. These conditions include that the mass media campaigns are carefully planned and well executed; attain adequate audience exposure; and are implemented in settings that have other ongoing alcohol impaired–driving prevention activities. Mass media campaigns intended to reduce alcohol-impaired driving are designed to persuade individuals either to avoid drinking and driving or to prevent others from doing so.

Evidence-Based Resource Details

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Developed By: 
Community Preventive Services Task Force
Developer Type: 
Non-Federal Government
Healthy People 2020 Topic Area(s): 
Educational and Community-Based Programs
Injury and Violence Prevention
Substance Abuse
Healthy People 2020 Objectives: 
Resource Type: 
Citation: 
The Community Guide [Internet]. Motor Vehicle Injury – Alcohol-Impaired Driving: Mass Media Campaigns. c2002– [cited 2017 Feb 17]. Available from: https://www.thecommunityguide.org/content/motor-vehicle-injury-alcohol-impaired-driving-mass-media-campaigns