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Evidence-Based Resource Summary

Strength of Evidence: 
4 out of 4
4 out of 4
Year Published: 

Health Communication and Social Marketing: Health Communication Campaigns That Include Mass Media and Health-Related Product Distribution. (Community Guide Recommendation)

Description of Resource: 
Based on strong evidence of effectiveness for producing intended behavior changes, health communication campaigns that use multiple channels, one of which must be mass media, combined with the distribution of free or reduced-price health-related products (defined above), are recommended. Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: mass media (e.g., television, radio, billboards); small media (e.g., brochures, posters); social media (e.g., Facebook©, Twitter©, web logs); interpersonal communication (e.g., one-on-one or group education).

Evidence-Based Resource Details

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Developed By: 
Community Preventive Services Task Force
Developer Type: 
Federal Government
Healthy People 2020 Topic Area(s): 
Educational and Community-Based Programs
Family Planning
Health Communication and Health Information Technology
Hearing and Other Sensory or Communication Disorders
Healthy People 2020 Objectives: 
Resource Type: 
Systematic Review
Guide To Community Preventive Services [Internet]. Atlanta: Centers for Disease Control and Prevention (US), Office of Surveillance, Epidemiology, and Laboratory Services, Epidemiology and Analysis Program Office, Community Guide Branch; [updated 2013 Mar 14]. Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution; [updated 2011 Dec 15; cited 2013 Feb 11]. Available from