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Evidence-Based Resource Summary

Strength of Evidence: 
4 out of 4
4 out of 4
Year Published: 
2010

Health Communication and Social Marketing: Campaigns That Include Mass Media and Health-Related Product Distribution

Description of Resource: 
Based on strong evidence of effectiveness for producing intended behavior changes, health communication campaigns that use multiple channels, one of which must be mass media, combined with the distribution of free or reduced-price health-related products, are recommended. Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: mass media (e.g., television, radio, billboards); small media (e.g., brochures, posters); social media (e.g., Facebook, Twitter, blogs); and interpersonal communication (e.g., one-on-one or group education).

Evidence-Based Resource Details

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Developed By: 
Community Preventive Services Task Force
Developer Type: 
Non-Federal Government
Healthy People 2020 Topic Area(s): 
Cancer
Educational and Community-Based Programs
Family Planning
Healthy People 2020 Objectives: 
Resource Type: 
Systematic Review
Citation: 
Community Preventive Services Task Force. Health Communication and Social Marketing: Campaigns That Include Mass Media and Health-Related Product Distribution [Internet]. 2016 Apr [cited 2016 Oct 29]. Available from: https://www.thecommunityguide.org/findings/health-communication-and-social-marketing-campaigns-include-mass-media-and-health-related