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Tools for Professionals

Communication Tools: To help public health professionals connect with consumers and the public.

Health Literacy Online: A Guide to Writing and Designing Easy-To-Use Health Web SitesThe Office of Disease Prevention and Health Promotion (ODPHP) has written a research-based how-to guide for creating health Web sites and Web content for the millions of Americans with limited literacy skills and limited experience using the Web. Coordinated by the Office of Disease Prevention and Health Promotion (ODPHP), offers resources on a wide range of health topics for consumers. In addition, other organizations can refer their stakeholders to this information and take advantage of's promotional materials, including National Health Observance Toolkits. The toolkits provide information and ideas to engage the public in health promotion activities.

CDC’s Gateway to Health Communication & Social Marketing Practice: The Centers for Disease Control and Prevention (CDC) offers tools and templates to develop health communication and social marketing campaigns and programs. In addition, CDC provides content on specific conditions and diseases that can be used as part of your marketing or educational campaign. 

The Health Communicator’s Social Media Toolkit [PDF – 2.42 MB]Learn how to maximize the use of social media to better disseminate health and safety information, and empower consumers to make safer and healthier decisions.

Planning tools: To assist public health professionals in planning public health interventions.

Healthy People 2020 Evidence-Based ResourcesSearch the database of evidence-based resources to find interventions and resources to improve the health of your community.

Healthy People 2020 program planning toolsUse the MAP-IT framework to mobilize partners, assess the needs of your community, create and implement a plan to reach Healthy People 2020 objectives, and track your community’s progress.

Federal Prevention InitiativesFind out how Healthy People is supporting prevention efforts across the U.S. Department of Health and Human Services (HHS) to create a healthier Nation.

CDC’s Health Impact Assessment (HIA): HHS recommends conducting a health impact assessment as a planning resource for implementing Healthy People 2020. CDC provides information on the major steps for conducting an HIA and resources to assist communities.

Healthier Worksite Initiative Toolkits: The CDC Healthier Worksite Initiative (HWI) developed a variety of toolkits to assist employees as they implement health promotion interventions at their work place. HWI offers guidance for organizations on how to use or adapt the toolkits, which are organized into five categories: general workforce health promotion, nutritious eating, physical activity, preventive health screenings, and healthy choices.

Faith-based and Neighborhood Partnership Tool Kits:  The HHS Faith-based and Neighborhood Partnership Center produced toolkits, fact sheets and other resources covering a variety of topics to enhance the work of faith-based and community organizations. 

Population Health Driver Diagram to Increase Use of Oral Health Care: With funding from the Office of Disease Prevention and Health Promotion, the Public Health Foundation (PHF) led an effort to develop a Population Health Driver Diagram to Increase Use of Oral Health Care. A population health driver diagram identifies primary and secondary drivers of a population health goal, and helps to promote alignment of activities across sectors to address community health challenges, such as increasing the use of oral health services.

Informational tools: To assist public health professionals looking for peer-reviewed information on Healthy People 2020 topic areas

Healthy People 2020 Structured Evidence Queries: The National Library of Medicine (NLM) and the Office of Disease Prevention and Health Promotion have developed pre-formulated search queries to identify high-quality, peer-reviewed scientific literature for selected Healthy People 2020 objectives. Hosted by the Partners in information Access for the Public Health Workforce, users can conduct a search of PubMed for published literature for selected HP2020 topic areas and objectives.

Healthy People 2020 Public Health Learning Modules: With support from the Office of Disease Prevention and Health Promotion, the Association for Prevention Teaching and Research (APTR) developed a set of Public Health Learning Modules which follow the framework of Healthy People 2020. These modules contain video lectures, slide presentations, student assessments, in-class activities and resources.