National Quality Health Website Survey
Encouraging transparency in Web site operations is an important step in making it easier for people to successfully obtain, understand and use health information. A web site is considered transparent if it meets certain criteria. These criteria are 1) disclosing the identity of the persons/organizations responsible for the site; 2) disclosing the purpose or mission and limitations of the site; 3) clearly differentiating between advertising and non-advertising content and stated editorial policy or authorship; 4) disclosing privacy/user protection policies; 5) providing a mechanism for user feedback; and 6) disclosing the date of creation, update, or review of the health content displayed. Web sites are assessed to see if they meet three or more of these criteria.