TU-18.3 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in movies and television

National Data Source
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health (CDC/NCCDPHP/OSH)
Changed Since the Healthy People 2020 Launch
Yes
Measure
percent 
Baseline (Year)
77.6 (2009)
Target
69.8
Target-Setting Method
10 percent improvement
Numerator
Number of students in grades 6 through 12 exposed to movie and television tobacco marketing.
Denominator
Number of students in grades 6 through 12 who watch television or go to the movies.
Questions Used to Obtain the National Baseline Data

From the 2009 National Youth Tobacco Survey:

[NUMERATOR:]

When you watch TV or go to the movies, how often do you see actors using tobacco?

  1. I don’t watch TV or go to the movie
  2. Most of the time
  3. Some of the time
  4. Hardly ever
  5. Never
Data Collection Frequency
Biennial
Comparable Healthy People 2010 Objective
Not applicable

Comments

Methodology Notes

Students are considered to be exposed to movie and television tobacco marketing if they answered ‘most of the time’ or ‘some of the time’ to the questions above.

Description of Changes Since the Healthy People 2020 Launch

This objective was moved from developmental to measurable in 2013.