TU-18.2 Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in magazines and newspapers

National Data Source
National Youth Tobacco Survey (NYTS); Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health (CDC/NCCDPHP/OSH)
Changed Since the Healthy People 2020 Launch
Yes
Measure
percent 
Baseline (Year)
48.6 (2009)
Target
19.3
Target-Setting Method
Projection/trend analysis
Numerator
Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco marketing.
Denominator
Number of students in grades 6 through 12 who read newspapers and magazines.
Questions Used to Obtain the National Baseline Data

From the 2009 National Youth Tobacco Survey:

[NUMERATOR:]

When you read newspapers or magazines, how often do you see ads or promotions for cigarettes and other tobacco products?

  1. I don't read newspapers or magazines
  2. All of the time
  3. Most of the time
  4. Some of the time
  5. Hardly ever
  6. Never
Data Collection Frequency
Biennial
Comparable Healthy People 2010 Objective
Retained from HP2010 objective

Comments

Methodology Notes

Students are considered to be exposed to tobacco advertisements and promotions if they answer 'all of the time', 'most of the time', or 'some of the time' to the question listed. In 2011, the answer categories 'always', 'most of the time', and 'sometimes' were considered to be exposed.

Trend Issues
In the year 2000 (HP2010 baseline year) the question asked did not include "all of the time" as an answer category while subsequent survey years did include the "all of the time" answer category for the question used for this measure.
Description of Changes Since the Healthy People 2020 Launch

Objective text was changed from Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco advertising and promotion in magazines and newspapers to Reduce the proportion of adolescents and young adults in grades 6 through 12 who are exposed to tobacco marketing in magazines and newspapers, and the numerator was chanced from Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco advertising and promotion to Number of students in grades 6 through 12 exposed to magazine and newspaper tobacco marketing.