SA-16 Reduce average annual alcohol consumption

Changed Since the Healthy People 2020 Launch
Baseline (Year)
2.3 (2007)
Target-Setting Method
10 percent improvement
Number of gallons of ethanol sold in the United States
Number of persons aged 14 years and older
Data Collection Frequency
Comparable Healthy People 2010 Objective
Retained from HP2010 objective


Methodology Notes

The number of gallons of ethanol (pure alcohol) sold in the U.S. is used as a proxy for annual consumption of alcoholic beverages. AEDS makes every effort to obtain alcoholic beverage sales data from all States and the District of Columbia because sales data more accurately reflect actual consumption of alcoholic beverages than do production and shipments data from beverage industry sources. For 2007 AEDS received complete beverage sales and/or tax receipts reports from 29 States for beer, 29 States for wine, and 25 States for spirits. For the remaining States and the District of Columbia, shipments data from beverage industry sources were used for the numerator to calculate per capita consumption. Although sales and tax receipt data tend to provide slightly lower per capita estimates (about .01 to .02 points per capita), the mixed use of data from sales and shipments sources appears to have little effect on overall trends in per capita alcohol consumption. Individuals familiar with survey reports and other scientific literature often are accustomed to the presentation of significance tests, or confidence intervals, on any data comparisons or trends. However, because data presented in this report are based on total actual sales and/or shipments, no measures of statistical significance are provided. Nonetheless, it is important to note that these data are still only estimates and may be subject to reporting error. A description of AEDS was published by NIAAA. The following 31 States provided alcoholic beverage sales data for beer, wine, and/or, spirits for 2007: Alaska, Arizona, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Pennsylvania, South Dakota, Texas, Utah, Virginia, Wyoming.

References and More Information

  1. Beverage Information Group. Beer Handbook, 2008. Norwalk, CT: Beverage Information Group, 2008a.
  2. Beverage Information Group. Liquor Handbook, 2008. Norwalk, CT: Beverage Information Group, 2008b.
  3. Beverage Information Group. Wine Handbook, 2008. Norwalk, CT: Beverage Information Group, 2008c